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A Fashionable Fomite

Posted 12/04/2020 by Lauren Maggio

Models wearing masks at the Christian Siriano spring 2021 by Jamie McCarthy

Fashion designers are forced to get creative for their spring 2021 shows because of the COVID-19 pandemic.

The COVID-19 virus has impacted every industry in a different way, including the fashion industry. The fashion industry has had to make many changes as a result of the pandemic, like how designers will present their spring 2021 collections. Many designers have had to get even more creative as a result.

Every designer is doing something completely different. Christian Siriano, an American fashion designer and member of the Council of Fashion Designers of America (CFDA), held a fashion show in his own backyard. He only chose to invite the most important guests, but the show was live streamed for other guests. Everyone was wearing a mask, including the models, and everyone was spread out at least six feet apart from one another. This was just one of many creative ways fashion designers have managed to present their spring 2021 collections while still making sure safety is their top priority. 

Other designers have also found ways to keep their guests and models safe. Many have done them inside, socially distanced, and with limited in-person guests. One designer, Simon Porte Jacquemus, founder of the Jacquemus fashion label, held his spring 2021 fashion show in a giant field this past summer. He had models more spread out than usual, and there appeared to be no guests at the event. He did this for both his ready-to-wear and his menswear collections.

This pandemic has created many new challenges for everyone. Fortunately, most fashion designers were able to channel a little more creativity into their fashion shows in order to keep everyone involved safe and healthy. As of now, no one knows what the future will look like for the fall 2021 shows, but everyone is hopeful that things will return to normal soon. For now, designers will just have to find a way to incorporate face masks into their designs!