Simply Hesh is taking off, and Alec Chuvarsky is at the helm.
Alec Chuvarsky posing with his board. Photo by Ed Gloor
Senior Alec Chuvarsky, along with some friends, has started a business venture that is worth looking out for. His company, Simply Hesh, focuses on skateboarding, but doesn’t stress with its easygoing attitude.
“Simply Hesh started off as something we’d spraypaint on shirts at my old workplace and sell to the younger kids to get money for food. It slowly grew into more than just a little crew making shirts, and we are now working on a full length skateboard film that we plan to release in the summer of 2012,” said Chuvarsky.
I have known Alec since the first day of 6th grade, and since then he has always been, to me, a skateboarder at heart. He is always skating, and shows dedication where others lack it. This company is no different. The designs are simple, but they are professional in quality.
The buttons I bought from them, one featuring the Simply Hesh logo in blue on a white button, and the other with the word Yolorado, a play on the popular acronym YOLO and Colorado, are both solid and well made, lasting longer than any of my other buttons that have long since fallen apart. I have seen exclusive designs for the five-panel hat they plan on releasing, and it will not disappoint fans of the style.
Clothing isn’t the only focus of Simply Hesh, it is also a group of friends, a collaboration of minds. “Simply Hesh is a collective of artists, filmers, photographers, and creative minds all brought together by their love for skateboarding. The group consists Connor Erickson, Alec Chuvarsky, Connor Grosh, Evan Kiesow, Max Hipp, Mitchell Cullman, Casey Bonath and a group of friends who all contribute and support us. Alec and Connor are the two main parts of the operation collaborating to create different products including hats, t-shirts, buttons, stickers and more. But the main focus is skateboarding with your friends and just having fun!”
Many people only have one interest when they enter into the business world: making money. But that isn’t the case for the crew working on Simply Hesh. “We focus on just having fun skating and not worrying about making money or becoming famous; we just want to skateboard and have fun with our pals who support us so much,” said Alec. This is also apparent in the way that Alec carries himself. He is always ready to help a friend if they are in need, and doesn’t complain about it afterwards.
I am really excited for this company. It is up and coming, and I think right now, that is exactly the kind of atmosphere that it needs. So many clothing lines, especially ones with a skateboarding background are getting their time in the sun right now, and I think that with the strong roots in the skateboarding community of Colorado, Simply Hesh can flourish. “For more info, like us on facebook or follow us at simplyheshcolorado.tumblr.com, a web store will be up soon to offer products country wide. Roll forever.”
